As Robinson explains, all of the clever branding and best-in-class services practices his team developed would not have mattered if not for the Chick-fil-A “X factor”: a clear, powerful mission statement driving a self-sustaining corporate culture. With this talk, Robinson peels back the curtain on how Chick-fil-A established their legendary culture by breaking the rules and refusing to forsake purpose for profit. From closing on Sundays to careful hiring practices to making sure every leader’s character and values aligned with a vision larger than themselves, Robinson showcases how Chick-fil-A’s singular culture fueled its great American success story.

Mike Abrashoff was the most-junior officer in the Pacific Fleet when he took command of the near-worst performing ship. Twelve months later, the USS Benfold was the best ship in the entire Navy using the same crew. The story of that stunning transformation has lessons for every church, school or organization: leadership matters and culture is everything.

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