We have been guiding organizations through capital campaigns for almost 30 years. We’ve learned a lot over the decades and have come to operate under some clear critical theories:
This initial phase of the campaign is for planning and prep. It involves gathering and training the campaign leadership team, establishing a clear and concise case, developing FAQs, mapping out the entire campaign and creating materials and media that will be used. During this phase, your consultant and other LCEF Ministry Support Team members will engage with your campaign leadership team and support the decisions made.
DESIGN AND PREP CAMPAIGN
The Private Invite Phase begins with the procurement of lead gifts and connections with special supporters. Your consultant guides this critical part of the process as you curate a major donor list and determine how each donor should be invited to participate and assists in calling/engaging with those donors. This phase culminates with an Initial Commitment Event designed to bring lead donors together to make early commitments to the campaign.
LEAD GIFTS AND PRIVATE SUPPORTER EVENTS
Armed with initial commitments, the campaign launches publicly with momentum. This portion of the campaign connects with donors who have not been contacted as lead givers, with partner churches and members and with the organization’s constituents/alumni. Events are designed during the Imagine Phase to gather and connect these various groups with your ministries and the campaign.
PUBLIC LAUNCH OF THE CAMPAIGN
Three years of fulfillment begin with “First Gifts” where supporters begin their regular giving. Throughout these years we design periodic events and special communications to re-ignite the excitement of the campaign and remind one another what God is doing in our midst through your ministry.
GIVING BEGINS, CAMPAIGN EVENTS CONTINUE, FINAL CELEBRATION
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