Victor W. Bryant: A Tribute to a Model Churchman

June 21, 2018 | Posted by Demian Farnworth

In the ‘50s, RCA Victor Corporation began to use an ad campaign with the tagline “Victor, His Master’s Voice.” Nipper, their signature dog, sat listening to a Victrola speaker. Vic Bryant found himself listening for “His Master’s Voice” as well.

In 1972, the Lord called him from marketing in the corporate world of Reynolds Aluminum, Procter and Gamble and Mattel Toys to be the public relations director of the LCMS. This was during the stormy ‘70s when the Church was making front-page headlines. Bryant continued to listen to his Lord’s voice and to lead.

“When I think of good churchmen, he comes to mind,” said Lynn Walker, a management psychologist who’s worked with the Synod for 33 years. “Really committed to The Lutheran Church—Missouri Synod and doing the right thing, not taking his own personal agenda.”

In 1988, Bryant joined LCEF as vice president of marketing. And on December 15, 1997, Bryant stepped in as interim president and CEO after Art Haake, then president and CEO, suddenly passed away.

Art Haake, Brenda Vickers, Karl Abel, Vic Bryant 1988 Fall Conference San Antonio


People loved working for Bryant.

Virgie Everett, who’s been with LCEF since 1979, said, “You never dreaded coming into work. He was a fair boss—I don’t care what level you were on. . . . He was so supportive, and you truly felt cared for by him.”

Bryant also wasn’t afraid to do whatever it took to make things happen. According to 44-year LCEF veteran Karen Drier, Bryant was one of four LCEF staff members who crammed into a wood ticket office to cash traveler’s checks in response to heavy demand during the 1995 LCMS Youth Gathering in San Antonio.

National Youth Gathering 1992 at AAL Booth. Vic Bryant with LCEF employees Karen Drier, Laurie Wehrenberg, Barb Siebenmorgen, Jane Absheer


On Feb. 9, 2018, Vic Bryant passed away into the arms of his Savior.

Join us as we reflect on Vic Bryant’s life and rejoice in the sure and certain hope of the resurrection to everlasting life and a joyful reunion with those we love who have died in the faith. Thanks be to God for this promise.

Memorials may be made to:

LCEF Art Haake World Ministry Fund
10733 Sunset Office Drive
Suite 300
St. Louis, MO 63127-1020

Originally appeared in the 2018 spring issue of Lutheran Church Extension Fund’s official magazine, Interest Time. View a digital version here.

Demian Farnworth
Senior Content Writer for the Lutheran Church Extension Fund.