Come Join Us for the 2018 National Student Marketing Competition

April 6, 2018 | Posted by Demian Farnworth

On Friday, April 13, Concordia University System (CUS) schools across the country will send teams of marketing, communications and business majors to compete in the seventh annual Lutheran Church Extension Fund (LCEF) National Student Marketing Competition.

This year’s presentation order:

Teams will present their research and campaign to a judging panel on Friday morning. Winners will be named at the evening banquet. Concordia, Chicago, will host this year’s competition.

Solving a real-world problem

Last year, each team developed a unique comprehensive campaign, taking advantage of LCEF’s regional structure to create a marketing campaign to increase Church Improvement Loan originations.

Concordia, Texas, took top honors for their multi-faceted marketing plan, the result of nearly a semester of research, brainstorming and creating everything from print ads to mobile phone apps for this year’s challenge. Concordia University Irvine earned second place and Concordia, New York, took third place.

Even if they didn’t win, students and advisors from the 2017 National Student Marketing Competition felt that the experience was first rate and worth the trip. Kristen Pearcy, senior at Concordia University Wisconsin said, “this was unlike anything I’ve ever done.”

“You get to fight through a real-life problem,” said Concordia University Portland senior Elie Ricker. “You get feedback. It’s a great experience.”

Along with gaining real-world experience that looks good on a résumé, students and faculty alike welcomed the chance to meet counterparts from sister campuses–“to put faces to the other Concordias,” said Jacqueline Knell, a Concordia, Texas senior.

You are invited to join us for the 2018 National Student Marketing Competition at Concordia, Chicago. Or follow the competition events on social media with #NSMC2018.

The audience waits for the 2017 National Student Marketing Competition to begin.
Concordia College-New York presenting at the 2017 National Student Marketing Competition.
Concordia University Texas took home top honors at the 2017 National Student Marketing Competiton.
Concordia University Irvine presenting at the 2017 National Student Marketing Competiton.


Demian Farnworth
Senior Content Writer for the Lutheran Church Extension Fund.