LCEF News, Leader to Leader, Outreach

Cutting Through the Noise

April 20, 2017 | Posted by Tom Eggebrecht

Let’s face it. We live in a noisy world.

The majority of messages sent are never seen or heard by the intended audience. Unfortunately, the same is true for the most important message in the world: The Gospel of the forgiveness of sins by grace, through faith, because of Jesus Christ.

If we want our message heard, no matter what it is, we need to find ways to cut through all the noise of Facebook, Twitter, Instagram, Snap, Podcasts, TV, and other electronic media. People need some kind of incentive these days to pay attention. So how can we get them to do that?

Here are two examples:

Our church is sitting right in the middle of a building boom. Developers are putting up high-end apartments on either side of our property. It’s an exciting time to be the church in Casselberry, Florida. We’d love to have some of the new people moving into our community be guests at our church.

So how do we cut through all the noise of moving into a new home and transitioning into a new community?

  • Our church has put together a large card that lists our recommendations for coffee, late night hangs, brunch, shopping, lunch and dinner, treats, and outdoor activities. Our church logo is at the top. Our address, phone number, and website are on the bottom. On the back is more detailed information about our church.
  • Our Florida-Georgia District is planning a conference this fall for pastors, teachers, DCE’s, and lay leaders of all kinds. It’s difficult to cut through all the noise that takes place (even in congregations) and get people to register for events – even events that will benefit them greatly. So, the planning committee decided to put together an incentive that would motivate people to register for this fantastic conference. We are creating a simple list of “best practices” (…idea from the “Best Practices Conference”) that we will send to each person or congregation that registers. These best practices will come from churches and church workers in the Florida-Georgia District. They will be designed into a nice-looking PDF and sent out every time a registration comes in.

There are most definitely ways to cut through the noise of modern society. We just have to be a bit creative. People will pay attention when there is something that will provide them a personal benefit.

What incentives are you providing to cut through the noise and send the greatest message the world has ever known?

Tom Eggebrecht
Tom Eggebrecht is Senior Pastor of Ascension Lutheran Church in Casselberry, Florida. He is an active blogger, bicyclist, and music lover who enjoys encouraging people to pursue their passion and chase their dreams. Amongst the greatest joys in his life is the blessing of his wife, Tammy, and their two adult children, Ashlyn and Benjamin.